Aerial is a sustainability tech startup that tracks and offsets carbon emissions.0

I refined and expanded Aerial’s social media strategy by conducting in-depth research to strengthen its content approach and brand voice. I led copywriting efforts across platforms and introduced new content buckets to diversify engagement. Additionally, I partnered with a content creator to produce original, informative videos that resonated with the audience and elevated brand awareness.

Role: Freelance Social Media Manager

Scope: Strategy, content sourcing/creation + planning, copywriting, graphic design, community management.