About me
I’m a social media strategist and visual storyteller from Perú and Puerto Rico, with over nine years of experience shaping brand presence across digital platforms. My work sits at the intersection of culture, storytelling, and design—translating ideas into visuals that feel intentional, relevant, and engaging.
With a deep understanding of internet culture and emerging trends, I develop creative strategies that help brands show up with intention and authenticity. Whether building from the ground up or evolving an existing identity, I focus on creating visuals that resonate and connect with audiences in a meaningful way.
Currently based in San Francisco, by way of New York.
what i do
Want to work with me? I’m currently open to freelance and full-time opportunities.
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A comprehensive yet approachable review of your social presence, offering insights and actionable guidance to strengthen your strategy and better communicate your brand story.
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A clear, tailored roadmap for how your brand shows up online, rooted in storytelling, cultural insight, and how your audience actually engages.
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Big-picture thinking that translates your brand’s vision into creative concepts and campaigns, ensuring everything feels intentional, relevant, and aligned.
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Intentional, on-brand content designed to capture attention, communicate your message, and resonate with your audience.
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End-to-end video content—from concept to execution—crafted to feel native, engaging, and aligned with your brand’s voice.