• Canopy
Canopy is a DTC brand creating reimagined devices that optimize the home for beauty and wellness needs.
Content Creation
• Warby Parker
Warby Parker is a DTC brand offering prescription glasses and sunglasses using high quality materials, at an affordable price.
Project: Filtered Shower Head Launch Campaign
Scope: Creative direction, photography, video creation
Brief: I was hired as a UGC creator to capture organic, lo-fi content of their newest filtered shower head. I worked in collaboration with the Creative and Marketing teams to ensure the content showcased all product features seamlessly. I delivered a series of photos and videos that were used across all social media platforms and website.
Project: Nesso Series campaign
Scope: Creative direction, photography, editing
Brief: Bring awareness to the new Nesso Series collection by tapping into diverse groups of industry leading creatives with unique handcrafting skills. Highlight the details and construction of the premium frames with the craftsmanship of each creative.
Project: TikTok account launch + Reels
Scope: Video creation, editing, styling, on camera talent.
Brief: Help launch Warby Parker’s TikTok account and Reels promo by creating eye-catching content using current video and sound trends by highlighting various products and services, including different styles of frames, anti-fog spray, and Home Try-On experience.
Project: Warby Parker x Roxanne Assoulin
Scope: Creative direction, product photography, copywriting, video creation, on camera talent.
Brief: Capture various pieces of content to help launch Warby Parker’s collaboration with Roxanne Assoulin, including video, portraits, and still life photos of the product.
• Byrdie
Byrdie was founded in 2013 and has become one of the largest beauty editorial sites on the internet.
Project: Byrdie x Clinique branded campaign
Scope: Video creation, photography, copy writing, on camera talent
Brief: Capture a series of custom Instagram stories and social content highlighting Clinique’s NEW Moisture Surge™ 100H Auto-Replenishing Hydrator in an organic way, using a “get-ready-with-me” format.
Project: Latinx Heritage Month
Scope: Video creation + editing, copywriting, styling, on camera talent.
Brief: Create a step-by-step makeup tutorial of a look inspired by a telenovela character to help promote articles for Latinx Heritage Month.
• Emperifollá
Emperifollá was a digital content space focused on Latinx style. From fashion and beauty and the cultures that define the Latinx community, their stories celebrate the diversity and complexity of their identity.
Project: Emperifollá social media
Scope: Strategy, creative direction, graphic design, video creation, photography, copywriting, on camera talent.
Brief: Design original feed and story templates to support Emperifollá’s brand messaging, event announcements, and blog content.